True to Its Origins

If you’ve heard of the Danish concept “hygge” (the art of well-being and making life cozy and enjoyable) this is how we would picture it on a long dark winter afternoon: tea with honey, biscuits, candle light, wood and beautiful Moomin dishes. The new set from Arabia, “True to its origins” has arrived in our shop.

This beautiful set, consisting of a mug, a bowl, a plate, a biscuits jar and a pot, is illustrated with pictures from “Moominpappa at Sea”, as well as the last Moomin book written by Tove Jansson, “Moominvalley in November”. Tove wrote her last Moomin story shortly after her mother past away, and both this books have a more somber, melancholic tone then her previous work.

“Moominvalley in November” story is set in the last days of autumn when many characters decide to travel to Moominvalley, only to discover that the Moomins have left their house. They settle down in the house waiting for the return of Moomintroll and the other Moomins.

All these and more are available in our shop now. You can see the whole series here.

Moomin Valley Art Mug 2017 from Arabia

In just a few weeks, in the middle of May, Arabia will launch a new exquisite Moomin mug, result of their collaboration with Tampere Art Museum. The mug is illustrated with one Tove Jansson’s aquarelle which was painted for the cover of the french version of the book “Finn Family Moomintroll” in 1968.

In the story Moomintroll , Sniff and Snufkin find the hat of the Hobgoblin, that magically changes things. Eggshells turn into clouds and the Moomins begin to fly on them.  The Hobgoblin is looking for the world’s biggest jewel and he wants to get Thingummy and Bob’s ruby. All is well in the end and Moominmamma throws a party where everyone is invited to celebrate.

Arabia has worked with the City of Tampere and Tampere Art Museum to choose a representative piece from their collection to create this beautiful mug as a tribute to Finland’s centenary, with the theme “Together”.

Subscribe to our newsletter to get the notification of the mug arriving in our shop, fqd-icon Finland Quality Design.

Snowhorse- Moomin Winter 2016 Arabia

Just in a couple of weeks, on 1st of October, Arabia will launch the Moomin seasonal products for this coming winter. As last winter there will be a mug, a bowl, 2 small spoons and a set of 4 miniature decorative mugs.

This series is based on the Tove Jansson’s original artwork from the book Moominland in Midwinter and it is designed by Tove Slotte.

Everybody knows that the Moomins sleep through winter. But one year, while the rest of the Moomin family are in the deep slumber of their hibernation, Moomintroll finds himself awake and unable to get back to sleep. He decides to go out and explore his favorite summer spots. He discovers a strange, unknown world where everything is covered in cold, white powder.

While Moomins were asleep, Too-Ticky, who doesn’t hibernate, has built a snow horse right in front of Moomin’s house for the Lady of the Cold.  At first, Moomintroll feels a little angry, lonely, and scared. But soon  many characters come to Moominvalley in search of warmth, shelter and some of Moominmamma’s favorite jam. We can spot Hemulen, trying to teach Moomintroll how to ski and Sorry-oo the little dog who becames Hemulen’s new friend .

The colors are subdued, predominantly white, greys and light blues, but Hemulen and Sorry-oo are nice bright spots of yellow and red on the white background.

The whole set will be available in our shop fqd-icon Finland Quality Design on  1.10.2016. Subscribe to our newsletter to get the notification.

Moomin Posters Collection

Collages11sIntroducing our extensive collection of Moomin posters in two sizes, 24 x 30 cm and 50 x 70 cm, both in lively colors and in black and white. All the pictures are based on Tove Jansson’s original drawings for the Moomin books.  All posters are discounted 20% until July 15, 2016. Order your favorites now at   fqd-icon Finland Quality Design.



Moomin Mug Winter 2015 Hibernation


The new winter 2015 Hibernation mug from Arabia has arrived, together with accompanying bowl, spoon and decoration minimugs. Illustrations in lovely Christmassy colors white, red and blue by Tove Slotte inspired from Tove Jansson’s book Moominland Midwinter.


Moomintroll wakes up from his winter sleep. His parents are still asleep and the house feels strange and the furniture is covered with veils. Moomin explores the house with an oil lamp. It is snowing outside the the whole Moomin Valley looks strange. Moomintroll is scared and puzzled but he gathers his courage and goes out to be the first Moomin ever to explore the winter.


Click on the picture to see more Moomin posters in our shop.

One calm and cloudless evening, towards the end of April, Snufkin found himself far enough to the north to see still-unmelted patches of snow on the northern slopes. He had been walking all day through undisturbed landscapes, listening to the cries of the birds also on  their way northwards, home from the South. […]

‘It’s the right evening for a tune’, Snufkin thought. A new tune, one part expectation, two parts spring sadness, and for the rest just the great delight of walking alone and liking it. He had kept this tune under his hat for several days, but hadn’t dared to take it out yet. It had to grow into a kind of happy conviction. Then he would simply have to put his lips to the mouthorgan, and all those notes would jump instantly into their places.”   (Tales from Moominvalley- The Spring Tune)


As every year, since we have been living in Finland, spring took me again by surprise.

Because summers are wonderful here, with lots of green, and berries, and flowers and hundreds of birds and long long days, light growing and growing until Midsummer… and  “it’s all downhill from here”. We are cutting out the light, just a little everyday, but we don’t let you feel it yet. No, there is still enough, kids are still playing outside long hours, you still have flowers and birds and sun.

Then one day you hear the wild geese flying over your house going South, and  the rain starts, with cold wind and mud and dirt and tones of sand your kids bring home. No more light for you! No more sun! And it feels like it will never be spring again. You are doomed to darkness and cold.

But one morning you look out the window to find a thin white blanket covering the ground. The kids are over the moon, but they still have to wait weeks for enough snow to ski and sledge and skate. And if you are lucky, you will have a white Christmas. But don’t get too excited! Snow is not here to stay. It comes and goes, but mostly we give you icy roads, so watch your step! It’s dark when you get up, when you take the kids to school, and when you start your day of work, but take some light for your lunch break, because what do you know, when you pick up the kids from school it’s dark again.

Then it’s February, and one morning you hear a little bird chirping, and it is Hope! Spring will come again! But not too soon. Now you have light, but it’s still -15 in the morning. You have the skiing holiday in March. Snow starts melting away, there is dust and gravel everywhere on the street, but look,  you can see the ground again, and  “just give us some spring already!”.  You can see little crocuses here and there but it’s 29th of April and it’s snowing. And you go on with your days and stop paying attention.

Then, two weeks later, you look around you and see a tree in bloom, and an explosion of vegetation, hundreds of little flowers and you have a lawn again.

It is here! It came by surprise, didn’t it?

Moominpappa’s Story

03“One cold and windy autumn evening many years ago a newspaper parcel was found on the doorstep of the Home for Moomin Foundlings.[…]

The Hemulen who had built the Foundlings Home snorted her customary snort and clamped a numbered seal on my tail to avoid mixing me with other children. There were a lot of us, and we all soon became grave and tidy youngsters, because the Hemulen had a most solid character and used to wash us more often than she kissed us.

Still, she had one little weakness; she was interested in astrology, and every time a Moominchild was found on her doorstep she observed the position of the stars. They seem to be most important things!

Just imagine – had I come into the world only half an hour later I would have felt compelled to join the Hemulic Voluntary Brass Brand, and one day earlier only gamblers were born. (Mothers and fathers should keep such things well in mind.)

But when the Hemulen looked at my stars she just shook her head and exclaimed: ‘This will be no easy Moomin. He’s overtalented.’ “

This is how Moominpappa starts his touching story in “The exploits of Moominpappa – Described by Himself. Set down and illustrated by Tove Jansson” – translated by Thomas Warburton